Spring 2023
1 Week
Illustrator, Procreate, HTML, CSS
These banner ads highlight the impact of water pollution by featuring a compelling statistic alongside vibrant, welcoming imagery designed to capture attention and encourage user interaction. These ads were created for the UN Environment Programme.
View live projectI was tasked with creating two interactive ads to be featured on various browser websites, each addressing a social issue. The ads were required to include a call-to-action button, encouraging user engagement, while also being visually compelling and effective in conveying the issue at hand.
Raise Awareness: Highlight a pressing social issue through visually engaging and interactive banner ads that capture users' attention.
Encourage Action: Design the ads with a clear and compelling call-to-action (CTA) that motivates users to engage, whether through learning more or donating.
Effective Messaging: Clearly convey the social issue in a way that is easily understood, using impactful visuals and statistics to grab attention quickly.
Through this project, I learned how to create effective, interactive banner ads that not only raise awareness about a social issue but also engage users and prompt them to take action. I gained experience in designing ads with a strong visual appeal and clear messaging, ensuring that the content is compelling yet concise. The challenge of making the ads interactive taught me how to balance functionality and design, ensuring the user experience was seamless and engaging.